Eventudu / Crowdfunding

Eventudu was a community-driven crowdfunding platform for events - a place where people could collectively back ideas they cared about: bringing a touring artist to their city, funding a collaborative art installation, or organising a shared celebration. The concept was about giving communities a practical tool to make things happen together.

The founder reached out to my studio, skillo, having discovered my work online. He arrived with a name, a registered domain, and a clear vision for the platform - but nothing visual. The task was to build the brand from scratch, then extend it into the user interface of the platform itself.

The founder had thought carefully about the product but hadn't yet defined its visual direction. The name "Eventudu" was playful and energetic - hinting at action, festivity, and togetherness. The visual identity needed to match that energy without tipping into frivolity.

The project was structured as two sequential phases: first establish the brand identity in full, then apply it to the web platform design. My responsibility ended at the asset delivery stage - the client had a small in-house development team ready to build from my mockups.

I worked as the only designer on this project, handling the full visual scope - from the first logo sketch to the final UI screen. The collaboration with the client was direct and iterative: the founder was closely involved throughout, with regular review rounds and quick feedback cycles that kept the project moving efficiently.

The Eventudu logotype pairs a custom geometric icon with a strong, modern wordmark. The icon - a faceted, isometric shape assembled from colourful interlocking pieces - was designed to evoke a sense of collective construction: different people, different contributions, one shared outcome. The warm colour palette (magenta, orange, yellow, teal) deliberately breaks from the blue-dominated fintech and platform-startup aesthetic of the era, giving Eventudu an immediately recognisable and energetic presence.

The wordmark uses bold, even letterforms with a capitalised treatment for the EVENT prefix and a lighter weight for the suffix - a typographic device that nods to the duality of the platform: the event and the "to-do" that makes it happen.

Corporate stationery extended the brand identity into the physical world. Each piece was designed to carry the brand's energy without overwhelming the functional content - the colourful icon mark and brand pattern doing the heavy lifting, while the wordmark and body type stayed restrained.

With the brand identity established, the second phase brought it into the digital product. Eventudu's platform needed to feel alive and inviting - a place where browsing projects was enjoyable and the call to participate was clear. The design had to balance the vibrancy of the brand with the practical clarity required of a transactional platform: browsing events, understanding funding status, and contributing needed to be effortless.

The UI carried the brand's colour system directly into functional elements - category tags, progress bars, and call-to-action buttons all drew from the established palette. The layout prioritised the event projects themselves: large imagery, clear funding progress indicators, and social proof signals were the primary building blocks of each page.