Aris Concept / Website

Aris Concept is a furniture manufacturer based in Swarzędz, near Poznań, specialising in upholstered seating - sofas, sectionals, armchairs - for both the retail and contract markets. They came to Skillo early in the agency's life and stayed for over a decade, commissioning four successive websites alongside a wide range of print and digital materials over the years.

By the time this project began, the relationship was well-established and the brief was correspondingly detailed. Aris arrived with professional product photography, complete technical specifications and a clear brief. My responsibilities were: write concise copy for each product model, design the new site, produce complete lo-fi interactive prototypes for client sign-off, then hi-fi prototypes across three breakpoints, and finally coordinate the implementation with a trusted development partner - overseeing the build through to launch.

The previous Aris website - also designed by Skillo - had served the company well, but was showing its age both visually and technically. The dark navigation, product-forward layout and promotional mechanics were solid, but the design language no longer reflected where Aris had positioned its brand in the market. A more editorial, premium aesthetic was needed to match the quality of the product photography and the expectations of the audience they were increasingly targeting.

The new design moves away from the dark, promotionally-driven aesthetic of the previous version toward a clean, light editorial style. White space does the heavy lifting - giving Aris's professional product photography room to breathe. The typography is confident and minimal, the palette is restrained: warm whites, soft terracotta accents and dark graphite for text. Navigation is cleaner and more direct.

The homepage leads with a large-format product hero - a sofa in a styled interior setting - immediately establishing the premium, aspirational register the brand was aiming for. The section structure is calm and clear: hero, product highlights, news/blog, newsletter. Nothing competes with the product photography.

The product catalogue is the core of the site. Each model page presents the product with professional photography, a full technical specification, available configurations (sizes, fabrics, legs) and product copy written for this project. The catalogue is filterable by product type, collection and features, and integrates with the news/Aktualności section for editorial context.

The standout new feature is the 3D model download hub - a gated section accessible only to registered, authorised interior designers. Authenticated users can browse the full product range and download 3D models in the formats most commonly used in interior design software. This opened a direct B2B channel between Aris and the professional design community - a valuable commercial relationship that the previous site had no mechanism to support.

The hi-fi prototypes were produced for three breakpoints - desktop, tablet and mobile - and signed off by the client before implementation began. This approach, combined with the lo-fi interactive prototypes produced earlier in the process, meant the development team had a precise, agreed reference for every layout state, significantly reducing back-and-forth during the build.

The fourth Aris website delivered a significant step forward on both the consumer and professional fronts - a cleaner, more premium experience for end customers and a new direct relationship with the interior design community.