Holiday Experts

Holiday Experts is a Polish tour operator specialising in long-haul and exotic travel - destinations including India, Sri Lanka, Tunisia, China and beyond. The agency came to Skillo with a clear brief: design a seasonal print catalogue presenting their current exotic offers, handle print production, and deliver the finished copies to the client.

The client had a working logo and a yellow brand colour, but no developed visual identity system. The brief was to create a catalogue that could carry the brand confidently across its entire run - from the front cover through introductory pages to individual destination spreads - while working with the content materials provided, many of which required supplementing with stock photography.

The format decision was straightforward: A4 portrait fits standard document folders and travel agency display racks, is easy to mail and handle, and is the established convention for this type of publication in the Polish travel market. There was no good reason to deviate from it.

The cover concept took the client's yellow brand colour and made it the primary design element - a bold, full-bleed yellow background that would be immediately recognisable on a rack alongside competing catalogues from other operators. The holiday photography is cropped into a generous bleed image in the upper portion, anchored by the logo and the "Twoje Podróże" (Your Travels) title treatment in the lower yellow zone. The result is sun-drenched, optimistic and visually strong without relying on complex graphic treatments.

The interior layout system uses yellow as a structural element rather than a background - vertical accent strips, section headers and decorative icon elements bring the brand colour in without overwhelming the content. The base is clean white with generous margins, making the dense travel information (itineraries, prices, inclusions, practical details) as readable as possible.

Where the client's materials were thin, stock photography was researched and integrated to give each section appropriate visual weight. Destination photography, suitcase travel icons and map elements were combined to create spreads that feel editorial rather than templated, giving each destination its own character within a consistent system.

Each featured destination receives a consistent two-page spread treatment: a bold yellow header band with the destination name, a dominant landscape photograph, and the offer details structured in a clear column grid. The yellow header colour - the same across every destination - creates a running thread through the catalogue that makes it easy to navigate while keeping each spread individually expressive through its photography.

VIP offers (Tunisia VIP, India VIP) receive the same treatment, with the VIP designation clearly marked in the header - a simple but effective hierarchy signal that distinguishes premium packages from standard offers within the same visual framework.

The Holiday Experts catalogue was delivered as a complete end-to-end engagement: design, content completion, print production and physical delivery. A straightforward brief, executed cleanly.